Upon expiration or termination of the Amorino franchise agreement, will any monetary amount be attributable to goodwill associated with the franchisee's use of the Proprietary Marks or Copyrighted Materials?

According to Amorino's 2025 Franchise Disclosure Document, franchisees will not receive any monetary compensation for goodwill associated with their use of Amorino's proprietary marks or copyrighted materials upon termination or expiration of the franchise agreement. Amorino retains ownership of all rights, titles, and interests in its proprietary marks and copyrighted materials, including the goodwill associated with them.

This means that any increase in brand recognition or customer loyalty generated through the franchisee's efforts accrues solely to the benefit of Amorino. Franchisees are explicitly prohibited from claiming any ownership interest in the Amorino brand or its associated goodwill. This is a standard practice in franchising, as the brand's value is considered the franchisor's asset.

This provision underscores the importance of understanding that franchisees are essentially renting the brand and system from Amorino. Upon termination or expiration, the franchisee's right to use the brand ceases, and no compensation is provided for any goodwill built up during the franchise term. Prospective franchisees should be aware that building a successful Amorino location primarily benefits the franchisor in the long term, as the brand equity remains with Amorino.