After the termination or non-renewal of an Amorino franchise, what specific modifications must be made to the premises to remove any association with the Amorino brand?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
| Franchisee' i. s obligations on termination/non -renewal | Sections 17 and 18.D of the franchise agreement | Immediately cease operating the Store, cease use of franchise system and Proprietary Marks, cancel assumed or equivalent name registrations containing the Proprietary Marks or the name "Amorino", cease to use and at our option, assign to us your rights to telephone numbers, email addresses, internet websites or webpages, make certain necessary modifications to premises and de-identify the premises completely of any association with Amorino, hide all physical aspects of the brand inside and outside the premises. In particular, any visible signage, recognizable artwork or decor must be dismantled, return any proprietary information relating to the franchised business, and comply with all post termination covenants (such as covenant not to compete) set forth in franchise agreement. |
|---|
Source: Item 17 — RENEWAL, TERMINATION, TRANSFER, AND DISPUTE RESOLUTION (FDD pages 55–67)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, upon termination or non-renewal of the franchise agreement, a franchisee must take specific actions to de-identify the premises from the Amorino brand. This includes immediately ceasing operation of the store and discontinuing the use of the Amorino franchise system and proprietary marks.
Specifically, the franchisee is required to cancel any assumed name registrations that include Amorino's proprietary marks or the name "Amorino". They must also cease using and, at Amorino's option, assign to Amorino their rights to telephone numbers, email addresses, internet websites, or webpages associated with the franchise.
Furthermore, the franchisee must make necessary modifications to the premises to completely remove any association with the Amorino brand. This involves hiding all physical aspects of the brand, both inside and outside the premises. Any visible signage, recognizable artwork, or decor must be dismantled. The franchisee is also obligated to return any proprietary information related to the franchised business and adhere to all post-termination covenants, such as non-compete agreements, as outlined in the franchise agreement.