After termination or non-renewal of an Amorino franchise, is a franchisee required to cancel assumed name registrations containing the 'Amorino' name?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
| Franchisee' i. s obligations on termination/non -renewal | Sections 17 and 18.D of the franchise agreement | Immediately cease operating the Store, cease use of franchise system and Proprietary Marks, cancel assumed or equivalent name registrations containing the Proprietary Marks or the name "Amorino", cease to use and at our option, assign to us your rights to telephone numbers, email addresses, internet websites or webpages, make certain necessary modifications to premises and de-identify the premises completely of any association with Amorino, hide all physical aspects of the brand inside and outside the premises. In particular, any visible signage, recognizable artwork or decor must be dismantled, return any proprietary information relating to the franchised business, and comply with all post termination covenants (such as covenant not to compete) set forth in franchise agreement. |
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Source: Item 17 — RENEWAL, TERMINATION, TRANSFER, AND DISPUTE RESOLUTION (FDD pages 55–67)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, upon termination or non-renewal of the franchise agreement, a franchisee is obligated to take several actions. One of these actions includes canceling any assumed or equivalent name registrations that contain Amorino's proprietary marks or the name "Amorino" itself. This requirement ensures that the franchisee no longer uses the Amorino brand name after the franchise agreement ends.
In practical terms, this means that if a franchisee has registered a business name that includes "Amorino," they must legally cancel that registration. This prevents them from continuing to operate under a name that could be confused with the Amorino brand. This obligation is part of a broader set of requirements aimed at completely disassociating the former franchisee from the Amorino system.
Additionally, the franchisee must immediately cease operating the store, discontinue using the franchise system and proprietary marks, and at Amorino's option, assign telephone numbers, email addresses, internet websites, or webpages to Amorino. The franchisee is also required to modify the premises to remove any association with the Amorino brand, including dismantling signage, artwork, and decor. They must also return any proprietary information related to the franchised business and comply with any post-termination covenants, such as non-compete agreements, as outlined in the franchise agreement.