What is the 'System' that Amorino licenses to franchisees?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
not defined in the body of this Agreement shall have the meaning set forth in Section 21.F below.
BACKGROUND
- A. Amorino has a license to use and to sublicense the use of a unique and uniform method and concept relating to the establishment and operation of upscale stores, kiosk outlets, and mobile outlets to offer authentic, high quality gelato and sorbet and related products and services for dine-in consumption and take-out service in a clean, hospitable and sophisticated environment associated with the mark "Amorino" (the "System").
- B. The System's unique characteristics include products, recipes and menu items which incorporate Amorino's trade secrets and proprietary information and which may change from time to time at Amorino's discretion and as provided in this Agreement (the "Proprietary Products"); distinctive interior and exterior design and signage, decor, color scheme, fixtures, and furnishings; standards and specifications for products and supplies; service standards; uniform standards, specifications, and procedures for operations; procedures for inventory and management control; and training and assistance. Amorino's license grants it the exclusive right to open Stores in your Protected Area. Amorino warrants that during the term of this Agreement none of Amorino's affiliates will open, or permit others to open, in your Protected Area outlets substantially similar to those you establish pursuant to this Agreement.
- C.
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, the 'System' that Amorino licenses to franchisees is defined as a unique and uniform method and concept related to establishing and operating upscale stores, kiosk outlets, and mobile outlets. These stores offer authentic, high-quality gelato and sorbet, along with related products and services, for both dine-in and take-out service. The environment is intended to be clean, hospitable, and sophisticated, all associated with the Amorino trademark.
The 'System' incorporates several unique characteristics, including proprietary products, recipes, and menu items that contain Amorino's trade secrets and proprietary information. These elements can be modified by Amorino at its discretion. The system also includes distinctive interior and exterior designs, signage, decor, color schemes, fixtures, and furnishings. Furthermore, it encompasses standards and specifications for products and supplies, service standards, uniform operational procedures, inventory and management control procedures, and comprehensive training and assistance.
The Amorino 'System' is identifiable through proprietary trademarks, trade names, service marks, logotypes, trade styles, commercial symbols, and emblems, notably the "Amorino" mark. It also includes copyrighted advertising and promotional materials, training materials, product packaging, operations manuals, and other works of authorship owned by Amorino. This comprehensive system provides franchisees with a structured approach to operating an Amorino store, ensuring consistency and quality across all locations.