What symbols must an Amorino franchisee use with the Proprietary Marks?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
will associated with your use of the Proprietary Marks or the Copyrighted Materials.
- D. Use of the Proprietary Marks. You shall use only the Proprietary Marks designated by Amorino, in
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to the 2025 Amorino FDD, franchisees must use the Proprietary Marks designated by Amorino in the manner authorized and permitted by Amorino. When using these marks, franchisees must include the symbols "®", "TM", or "SM", as appropriate.
This requirement ensures that Amorino's trademarks are properly identified and protected. By using the correct symbols, franchisees help to establish and maintain the legal rights associated with the Proprietary Marks. This is a standard practice in franchising, as it helps to prevent trademark infringement and confusion among consumers.
Amorino retains the right to designate new, modified, or replacement Proprietary Marks, and franchisees are obligated to use these as directed. Franchisees are responsible for all costs associated with implementing these changes in their stores. This provision allows Amorino to update its branding and marketing strategies, but it also places a financial burden on the franchisee to adapt to these changes.