When is the Amorino stylized design mark registration due for renewal?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
business and the sale of Amorino Stores in your Territory.
Amorino's affiliate CPG, SAS, a French company ("CPG"), has registered the stylized design mark shown below on the Principal Register of the United States Patent and Trademark Office on August 7, 2012, with the registration number 4185053. All required affidavits have been filed. The registration is not yet due for renewal. CPG intends to renew the registration and file all appropriate affidavits for the mark at the times required by law.
CPG has also registered the word mark "AMORINO" on the Principal Register of the United States Patent and Trademark Office on September 12, 2006, with the registration number 3142393. All required affidavits have been filed. The registration was renewed on December 20, 2014.
Source: Item 13 — TRADEMARKS (FDD pages 50–52)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, the stylized design mark, registered on August 7, 2012, is not yet due for renewal. The mark is registered under Amorino's affiliate CPG, SAS. CPG intends to renew the registration and file all appropriate affidavits for the mark at the times required by law.
For a prospective Amorino franchisee, this indicates that the trademark for the stylized design is currently protected and in good standing. Amorino's affiliate, CPG, is responsible for maintaining the trademark, which includes renewing the registration and filing necessary paperwork. This lessens the immediate burden on the franchisee regarding trademark maintenance.
However, it is important for a potential franchisee to understand that while the initial registration is not yet due for renewal, trademark renewals are crucial for maintaining the legal protection of the brand. Failure to renew a trademark can lead to its loss, potentially allowing others to use similar marks, which could harm the franchise's brand identity and market position. Therefore, while CPG is currently responsible for renewals, it is prudent for franchisees to stay informed about the status of trademark renewals and ensure that Amorino and CPG are actively managing these intellectual property assets.
Additionally, the word mark "AMORINO" was registered on September 12, 2006, and renewed on December 20, 2014, further demonstrating Amorino's commitment to protecting its brand identity through trademark management.