What are Amorino Stores defined as in the franchise agreement?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
Amorino has a license to use and to sublicense the use of a unique and uniform method and concept relating to the establishment and operation of upscale stores, kiosk outlets, and mobile outlets to offer authentic, high quality gelato and sorbet and related products and services for dine-in consumption and take-out service in a clean, hospitable and sophisticated environment associated with the mark "Amorino" (the "System").
- B. The System's unique characteristics include products, recipes and menu items which incorporate Amorino's trade secrets and proprietary information and which may change from time to time at Amorino's discretion and as provided in this Agreement (the "Proprietary Products"); distinctive interior and exterior design and signage, decor, color scheme, fixtures, and furnishings; standards and sp
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to the 2025 Amorino FDD, an Amorino store is defined as an upscale store, kiosk outlet, and mobile outlet that offers authentic, high-quality gelato and sorbet, along with related products and services. These stores provide options for both dine-in and take-out service, maintaining a clean, hospitable, and sophisticated environment associated with the Amorino brand.
The Amorino system encompasses unique characteristics such as products, recipes, and menu items that incorporate Amorino's trade secrets and proprietary information. These elements may change over time at Amorino's discretion, as outlined in the franchise agreement. The system also includes distinctive interior and exterior design, signage, decor, color schemes, fixtures, and furnishings that contribute to the brand's identity.
For a prospective franchisee, this definition highlights the importance of adhering to Amorino's standards for product quality, store appearance, and customer service. Franchisees must maintain a consistent brand image and follow the franchisor's guidelines to ensure uniformity across all locations. The agreement also emphasizes that Amorino retains the right to modify the products and design elements, requiring franchisees to adapt to these changes to remain aligned with the brand's evolving standards.