How must the Store Opening Promotional Fee be spent for an Amorino franchise?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
our written consent. (Franchise Agreement, Section 9(E)).
- (c) Store Opening Promotional Fee You will be required to spend certain minimum amounts, prior to the opening of your Store, to advertise and promote the opening of your Store, as explained in Item 6. You must spend at least $5,000 for a Traditional Store or Kiosk or $3,000 for a Mobile outlet. (Franchise Agreement, Section 12.B) You must spend this amount, and provide us with written evidence that you have spent this money on appropriate expenses, before you open your Store. (Franchise Agreement, Section 12.B)
- (d) Advertising Although we do not currently charge an advertising fee, we have the right to charge an advertising fee in the future.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 39–46)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, franchisees are required to spend a minimum amount on advertising and promoting the opening of their store. The minimum spending requirement is $5,000 for a Traditional Store or Kiosk, or $3,000 for a Mobile outlet.
For an Amorino franchise, the franchisee must provide Amorino with written evidence that they have spent the required amount on appropriate expenses before opening their store. The FDD states that the Store Opening Promotional Fee must be spent to promote the opening of the store as Amorino deems appropriate.
This means that while franchisees are responsible for managing the promotional activities, Amorino retains control over how the money is spent. This ensures that all promotional activities align with the brand's standards and marketing strategies.
Prospective franchisees should discuss with Amorino what constitutes 'appropriate expenses' and seek examples of acceptable promotional activities to ensure compliance and maximize the impact of their store opening campaign.