What is the 'Store Opening Promotional Fee' requirement for an Amorino franchise?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
or mobile outlet). The initial franchise fee, when paid, shall be deemed fully earned by Amorino and is not refundable.
- B. Store Opening Promotional Fee. In connection with the opening of your Store, you must spend the required amount of money on appropriate marketing and advertising the opening of your Store, in the manner described in Section 12.B.
- C. Advertising Fee. In each calendar year during the term of this Agreement, we can require you to spend up to the percentage of your Gross Revenue specified in the Data Sheet, for advertising, marketing and public relations initiatives, as further described in Section 12.
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, franchisees are required to spend a specified amount of money on marketing and advertising related to the opening of their store. The exact amount of this 'Store Opening Promotional Fee' is detailed in the Data Sheet, and the amount depends on the type of store the franchisee will operate (traditional, kiosk, or mobile).
This fee is intended to ensure that each new Amorino location receives adequate promotion and visibility upon opening. Franchisees must provide Amorino with written evidence of their expenditures to demonstrate compliance with this requirement. All promotional and marketing materials must conform to Amorino's standards and require Amorino's express approval before use.
Amorino retains the right to disapprove any promotional or marketing materials, even after initial approval, and franchisees must cease using any disapproved materials upon written notice. This level of control allows Amorino to maintain brand consistency and quality across all franchise locations. The Data Sheet, which contains the specific fee amounts, is not included in the provided documentation.