What is the store opening promotional fee for an Amorino Mobile Outlet?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
or mobile outlet). The initial franchise fee, when paid, shall be deemed fully earned by Amorino and is not refundable.
- B. Store Opening Promotional Fee. In connection with the opening of your Store, you must spend the required amount of money on appropriate marketing and advertising the opening of your Store, in the manner described in Section 12.B.
- C. Advertising Fee. In each calendar year during the term of this Agreement, we can require you to spend up to the percentage of your Gross Revenue specified in the Data Sheet, for advertising, marketing and public relations initiatives, as further described in Section 12.
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
Based on the 2025 Amorino Franchise Disclosure Document, franchisees are required to spend a specified amount on marketing and advertising when opening their store. The exact amount required for the store opening promotional fee is specified in the Data Sheet, and the amount depends on the type of store being opened, whether it is a traditional store, kiosk outlet, or mobile outlet.
Prospective Amorino franchisees need to budget for this expense, as they must provide Amorino with written evidence of these expenditures by the store opening date. The promotional and marketing materials must adhere to Amorino's standards, and franchisees must submit samples for approval before use. Amorino has 15 days to approve or disapprove the proposed materials.
Franchisees cannot use any promotional or marketing materials until Amorino expressly approves them and the intended media. Amorino can also disapprove materials or media at any time, requiring the franchisee to discontinue their use upon written notice. Therefore, franchisees need to factor in the time required for approval when planning their store opening promotions.