Does Amorino specify what constitutes 'Proprietary Products'?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
The System's unique characteristics include products, recipes and menu items which incorporate Amorino's trade secrets and proprietary information and which may change from time to time at Amorino's discretion and as provided in this Agreement (the "Proprietary Products"); distinctive interior and exterior design and signage, decor, color scheme, fixtures, and furnishings; standards and specifications for products and supplies; service standards; uniform standards, specifications, and procedures for operations; procedures for inventory and management control; and training and assistance.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 54–55)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, Proprietary Products are defined as products, recipes, and menu items that incorporate Amorino's trade secrets and proprietary information. These Proprietary Products may change over time at Amorino's discretion, as outlined in the franchise agreement.
For a prospective franchisee, this means that the specific gelato flavors, recipes, and other menu items considered "Proprietary Products" are subject to change by Amorino. The franchisee must adhere to these changes and implement them in their store. This ensures uniformity across all Amorino franchise locations and allows Amorino to maintain control over its brand and offerings.
It is important for a potential Amorino franchisee to understand that they must purchase all Proprietary Products from Amorino or its approved suppliers. This requirement is common in franchising, as it allows the franchisor to maintain quality control and consistency across all locations. While this ensures product quality, it also limits the franchisee's ability to source products from other suppliers, even if they might find better prices or terms. The franchisee should carefully consider these requirements and their potential impact on their operating costs and profitability.