What is the 'Site Selection Date' for an Amorino franchise defined as?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
- (1) You must identify and acquire (by ownership or by lease) a location approved by us to serve as the Franchised Location for the Store within ninety (90) days of the Effective Date ("Site Selection Date"). The Franchised Location must be within the Site Selection Area identified in the Data Sheet, meet Amorino's then-current site selection criteria, and be approved by Amorino. You acknowledge that although Amorino must approve the location, selection of the location to be the Franchised Location is your responsibility and Amorino's approval of the location that you select is not a guaranty, representation or assurance by Amorino that the Store will achieve a certain sales volume or level of profitability at such location.
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, the 'Site Selection Date' is defined as the date within ninety (90) days of the Effective Date when the franchisee must identify and acquire (by ownership or lease) a location approved by Amorino to serve as the Franchised Location for the store. The Franchised Location must be within the Site Selection Area identified in the Data Sheet and meet Amorino's then-current site selection criteria.
This means a prospective Amorino franchisee has a limited time frame after signing the Franchise Agreement to find and secure an appropriate location. Failure to do so within the initial 90-day period can result in additional fees to extend the site selection date. While Amorino must approve the location, the responsibility of selecting the location rests with the franchisee, and Amorino's approval does not guarantee the store's financial success.
Amorino requires franchisees to provide detailed information about any proposed site, including demographic data, traffic patterns, parking availability, neighborhood characteristics, information on nearby businesses, and lease terms or purchase price. This information allows Amorino to evaluate the suitability of the location. Amorino will then approve or reject the proposed site within 30 days of receiving all required information.
It is important to note that the lease and the Collateral Lease Assignment, if one is obtained, must be fully signed on or before the Site Selection Date, and a fully executed copy of the lease must be provided to Amorino within 10 days after its execution. Failing to meet these deadlines or secure an approved location can lead to financial penalties or even termination of the Franchise Agreement.