Since when has Erwan De Guichen served as the Chief Executive Officer of Amorino?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
Mr. De Guichen has served as our Chief Executive Officer since December 2022. From January 2020 until December 2022, Mr. De Guichen was our Deputy CEO.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 12–13)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, Erwan De Guichen has served as the Chief Executive Officer since December 2022. Before this, from January 2020 to December 2022, he held the position of Deputy CEO.
This information is relevant for prospective franchisees as it provides insight into the leadership and management structure of Amorino. Knowing the tenure and previous roles of key executives like the CEO can help franchisees assess the stability and experience of the management team.
Specifically, the fact that Mr. De Guichen was the Deputy CEO before becoming the CEO suggests a planned transition and familiarity with the company's operations. This can be reassuring for franchisees who rely on the franchisor's expertise and guidance for their business operations.