What services does CPG provide to Amorino and its European affiliates?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
Amorino's affiliate CPG, SAS, a French company ("CPG") owns the trademarks necessary to operate the franchise. CPG has granted CPUSA a license to use such trademarks to own and operate, and to grant sublicenses to franchisees and master franchisees to own and operate in accordance with their franchise agreements, retail stores to sell the goods and services covered by such trademarks. CPG's principal business address is 4 Rue de Buci, Paris 75006, France and it does not maintain an office in the United States. CPG provides certain services to Amorino and its European affiliates by maintaining and updating the Amorino website and providing graphic updates to store menu and promotion boards and other signs. CPG owns 64.35% of 11 stores in
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–12)
What This Means (2025 FDD)
According to the 2025 Amorino FDD, CPG, SAS, an affiliate of Amorino, provides specific services to Amorino and its European affiliates. These services include maintaining and updating the Amorino website. Additionally, CPG provides graphic updates to store menus, promotion boards, and other signage.
CPG's role in maintaining the website and providing graphic updates is crucial for ensuring brand consistency and delivering up-to-date information to customers. For prospective franchisees, this means they can rely on CPG to handle these aspects of the business, allowing them to focus on store operations and customer service. The graphic updates ensure that all marketing materials and in-store displays are current and aligned with Amorino's brand standards.
It's important to note that CPG is a French company and does not maintain an office in the United States. This could potentially impact the speed and efficiency of communication and service delivery for U.S.-based franchisees. However, the FDD does not elaborate on the specific processes or service level agreements in place to manage this potential challenge. Prospective franchisees may want to inquire about the support structure and communication protocols between CPG and Amorino franchisees in different regions to ensure smooth operations.