Does Amorino have the right to establish retail pricing requirements?

According to Amorino's 2025 Franchise Disclosure Document, Amorino retains significant control over the pricing of products and services offered at its franchise locations. Specifically, Amorino has the right to set all pricing for products and services, unless prohibited by law. This includes the authority to establish maximum, minimum, or other retail pricing requirements, again, to the extent permitted by law.

This policy has important implications for prospective franchisees. While franchisees typically have some autonomy in running their businesses, Amorino maintains control over pricing strategy. This could limit a franchisee's ability to respond to local market conditions or adjust prices to compete with other businesses. However, it also ensures brand consistency and potentially protects franchisees from price wars with other Amorino locations.

It is important for potential franchisees to understand the extent to which Amorino will enforce these pricing controls and how much flexibility, if any, franchisees will have in setting prices. Prospective franchisees should discuss this issue thoroughly with Amorino during their due diligence to fully understand the implications for their potential business.