Does Amorino have the right to establish maximum, minimum, or other retail pricing requirements for Amorino franchises?

According to Amorino's 2025 Franchise Disclosure Document, Amorino retains control over the pricing of products and services offered at its franchise locations. Specifically, Amorino has the right to set maximum, minimum, or other retail pricing requirements, provided that such control is permitted by law. This means that while Amorino generally dictates pricing, local laws could potentially restrict this control in certain areas.

For a prospective franchisee, this policy means that you will likely have limited autonomy in setting prices at your Amorino store. You must adhere to the pricing guidelines established by Amorino, which could impact your profit margins depending on local market conditions and operating costs. It is important to understand Amorino's pricing strategy and how it aligns with the cost structure in your specific location.

This level of pricing control is relatively common in franchising, as it helps ensure brand consistency and standardized customer experience across all locations. However, franchisees should carefully evaluate whether the franchisor's pricing policies are reasonable and sustainable in their target market. Prospective Amorino franchisees should discuss pricing strategies with existing franchisees during their due diligence to gain a better understanding of the potential financial implications.