Who is responsible for the costs associated with implementing changes to the Proprietary Marks required by Amorino in an Amorino store?

According to Amorino's 2025 Franchise Disclosure Document, the franchisee is responsible for all costs associated with implementing changes to the Proprietary Marks in their Amorino store. Amorino retains the right to modify or replace the Proprietary Marks used in the operation and management of the store. This includes the discretion to require the use of new or modified marks in addition to, or instead of, previously designated marks.

This means that if Amorino decides to update its branding, logos, or other proprietary marks, the franchisee will bear the financial burden of implementing these changes within their store. These costs can include new signage, marketing materials, and any other items that display the Proprietary Marks.

For a prospective franchisee, this represents a potentially significant expense that must be factored into their financial planning. It is important to understand the scope and frequency of potential changes to the Proprietary Marks, as well as the estimated costs associated with implementing such changes, to accurately assess the financial risks and rewards of investing in an Amorino franchise. Franchisees should inquire about the history of brand updates and any anticipated changes to better prepare for these expenses.