Does Amorino reserve the right to change the Proprietary Marks used by an Amorino franchisee?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
G. Changes to the Proprietary Marks. Amorino reserves the right, in its sole discretion, to designate one or more new, modified or replacement Proprietary Marks for your use in the operation and management of the Store, and to require you to use of any such new, modified or replacement Proprietary Marks in addition to or in lieu of any previously designated Proprietary Marks. You will be responsible for all related costs and expenses in implementing any such changes required by Amorino in your Store.
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, Amorino retains the right to modify the Proprietary Marks that franchisees use. Amorino has the sole discretion to designate new, modified, or replacement Proprietary Marks for use in the operation and management of the store.
This means that Amorino can require franchisees to adopt new branding, logos, or other identifying marks at any time. This could be due to a re-branding effort, a change in marketing strategy, or a legal issue with the existing marks.
The franchisee is responsible for all costs and expenses associated with implementing these changes in their store. This could include updating signage, marketing materials, and other branded items. This could potentially create a financial burden on the franchisee, especially if changes are frequent or extensive. Prospective franchisees should consider this potential cost when evaluating the Amorino franchise opportunity.