Is Amorino required to spend any advertising or promotion monies in a specific franchisee's area?

According to Amorino's 2025 Franchise Disclosure Document, Amorino is not required to spend advertising or promotion money in a franchisee's specific area. The FDD clarifies that any national, regional, or local advertising effort may not equitably reach all markets. This means that while Amorino may engage in advertising and promotional activities, there is no guarantee that these efforts will be specifically targeted or beneficial to every individual franchise location.

Despite Amorino not being required to spend advertising money in a franchisee's area, franchisees may be required to participate in marketing programs and purchase related equipment or promotional materials as directed by Amorino. Franchisees may also be required to spend up to 3% of gross revenue on advertising, marketing, and public relations initiatives approved by Amorino, or pay that amount to Amorino or an approved supplier for similar initiatives.

This policy is fairly typical in franchising, where franchisors often control marketing funds and strategies but do not guarantee specific local impact. Prospective Amorino franchisees should consider this when evaluating the potential benefits of the brand's marketing efforts and factor in the potential need for additional local advertising to support their specific location.