Does Amorino require that I warrant that I will not own or operate a business similar to an Amorino store?

According to Amorino's 2025 Franchise Disclosure Document, as a franchisee, you must warrant that you do not own or operate a similar business to an Amorino store. Specifically, you must represent and warrant to Amorino that neither you nor any of your Affiliates or Principals own, operate, or have any financial or beneficial interest in any business that is the same as or similar to an Amorino Store. This is part of the representations, warranties, and acknowledgements you make to Amorino as a franchisee.

This warranty ensures that franchisees are fully committed to the Amorino brand and system, preventing conflicts of interest and divided loyalties. It protects Amorino's market position and proprietary information by preventing franchisees from directly competing with the franchise system. This requirement is a fairly standard practice in franchising, as franchisors typically want to avoid franchisees operating competing businesses, which could dilute the brand and take away customers.

This warranty is in effect during the term of the franchise agreement. If you or your affiliates have any existing interests in similar businesses, it would be essential to disclose these to Amorino during the application process to determine if this would affect your eligibility to become a franchisee. Failing to disclose such interests could lead to a breach of the franchise agreement and potential termination of the franchise.