Can Amorino require franchisees to purchase promotional materials from Amorino or its approved supplier?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
d such amount directly, then you shall provide proof of your expenditures according to the procedures Amorino requires. In addition to such requirement, you must purchase from us or our approved supplier all promotional materials designated by us to promote the sale of new and featured products. All advertising, marketing and public relations initiatives must be preapproved by us. If the monies are required to be paid to us, we can use the monies to support and pay for advertising, marketing and promotion efforts we designate, and associated administrative expenses. Any company-owned stores will not be required to contribute money for these initiatives. All franchised stores may not be required to contribute on an equal basis for these initiatives.
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, Amorino has the right to mandate that franchisees purchase promotional materials from Amorino or its approved suppliers. Specifically, Amorino can require franchisees to purchase promotional materials designated by them to promote new and featured products. All advertising, marketing, and public relations initiatives must receive preapproval from Amorino.
Additionally, Amorino may require franchisees to participate in promotional programs, such as those involving coupons, prizes, and contests, and to purchase the promotional items and coupons as directed by Amorino. Franchisees are also obligated to display promotional literature and information as reasonably required by Amorino. Furthermore, franchisees must participate in marketing programs or cooperatives developed by Amorino and purchase any equipment or promotional material necessary as directed by Amorino.
This means that as an Amorino franchisee, you may be obligated to purchase promotional materials and participate in marketing programs dictated by Amorino. This could impact your costs and potentially limit your autonomy in local marketing efforts. It is important to factor in these potential expenses and limitations when evaluating the Amorino franchise opportunity.