Does Amorino require approval of all advertising and promotional plans and materials in advance?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
You may be permitted (if approved by Amorino in writing) or required to solicit sales of services or products offered by your Store via the Internet through the use of online search engine listings or other online advertisements, but only in connection with advertising for the services and products to be provided at or from your Store and not via mail order, remote delivery or any other alternative channel of distribution. We must approve all advertising and promotional plans and materials in advance.
Source: Item 12 — TERRITORY (FDD pages 47–50)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, Amorino requires franchisees to obtain advance approval for all advertising and promotional plans and materials. This requirement applies specifically to online advertising efforts, such as search engine listings and other online advertisements, used to promote the services and products offered at the franchisee's store.
This stipulation means that franchisees cannot independently launch advertising campaigns without first submitting their plans and materials to Amorino for review and approval. This allows Amorino to maintain brand consistency and ensure that all marketing efforts align with the company's overall strategy and standards. It also gives Amorino control over the messaging and representation of the brand in the marketplace.
For a prospective franchisee, this requirement means allocating time and resources to prepare advertising materials and submit them for approval. It also implies a need for clear communication with Amorino to understand their specific requirements and preferences for advertising content. While this may add an extra step to the marketing process, it also provides an opportunity for franchisees to benefit from Amorino's expertise and guidance in creating effective advertising campaigns. Franchisees should inquire about the typical turnaround time for advertising approval to factor this into their marketing timelines.