What are 'Other Related Promotional Costs' for an Amorino franchise?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
| Store Opening Promotional Fee | $5,000 for a Traditional Store and Kiosk; $3,000 for a Mobile Structure outlet | Due prior to the opening of your Store | You must provide Amorino with written evidence that you have spent these minimum amounts for appropriate expenses for the marketing and advertising of the opening of your Store |
|---|---|---|---|
| Costs for Proprietary Products to be sold in Store | 10% to 30% above our wholesale cost | As incurred | You are required to purchase pre- mixed gelato and sorbet, as well as certain beverages, food products, and other ingredients which are produced or manufactured in accordance with our proprietary recipes, specifications, and/or formulas from us, our affiliate 18°, or a designated supplier. |
| Other Related Promotional Costs | Our actual printing costs | As incurred | You are required to participate in any loyalty programs, prize promotions, gift card programs, and/or any other such promotional campaign that the Franchisor designates. Such participation shall be at your own expense. |
Source: Item 6 — OTHER FEES (FDD pages 17–22)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, franchisees are required to participate in any loyalty programs, prize promotions, gift card programs, and/or any other such promotional campaign that Amorino designates. The costs for these 'Other Related Promotional Costs' will be the actual printing costs incurred. These costs are paid as they are incurred.
This means that as an Amorino franchisee, you will need to budget for ongoing promotional activities dictated by the franchisor. The expenses will fluctuate based on Amorino's marketing strategies and the extent of your participation in the required programs. Since the costs are tied to 'actual printing costs', this likely covers printed promotional materials like flyers, posters, or gift cards used in these campaigns.
It is important for prospective franchisees to understand that participation in these promotional campaigns is mandatory and at the franchisee's own expense. This differs from some franchise systems where marketing costs are covered by a dedicated advertising fund, often funded by a percentage of gross sales. Therefore, franchisees should inquire about the typical scope and frequency of these promotional campaigns to estimate potential costs and factor them into their financial projections. Understanding the types of promotional materials and the printing costs associated with them will be crucial for managing expenses and ensuring profitability.