Will Amorino provide an audit or accounting of advertising expenditures or advertising fees collected from franchisees?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
We will not provide you with an audit or accounting of our advertising expenditures or the advertising fees we collect.
A franchisee may not obtain an accounting of the advertising fund.
We will not be required to spend any amount from these monies on advertising or promotions in your area.
We have the sole right to determine how to spend contributions to the fund, or any funds from any other advertising program, and the sole authority to determine the selection of the advertising materials and programs, provided, however, that we will make a good faith effort to expend such funds in the general best interests of the System on a national or regional basis.
Additionally, it is understood that any national, regional, or local advertising effort may not equitably reach all markets. (Franchise Agreement, Section 12.C).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 39–46)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, Amorino will not provide franchisees with an audit or accounting of advertising expenditures or advertising fees collected. The FDD states that a franchisee may not obtain an accounting of the advertising fund.
Even if Amorino decides to charge an advertising fee in the future, franchisees should not expect transparency regarding how these funds are spent. Amorino retains the sole right to determine how contributions to the advertising fund are spent and has the authority to select advertising materials and programs. While Amorino will make a good faith effort to expend such funds in the general best interests of the System on a national or regional basis, there is no guarantee that advertising efforts will equitably reach all markets.
This lack of transparency is not uncommon in the franchise industry, but it's important for prospective franchisees to understand that they will have limited control over how advertising fees are managed and spent. Franchisees are entrusting Amorino to make decisions that benefit the entire system, but individual franchisees may not see a direct return on their advertising fee contributions.