What are the Proprietary Marks used to identify the Amorino system?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
The System is identified by means of certain proprietary trademarks, trade names, service marks, logotypes, trade styles, commercial symbols, emblems, and indicia of origin, including the mark "Amorino" and such other trade names, service marks, and trademarks as are now designated and may hereafter be designated by Amorino in writing for use in connection with the System (collectively, the "Proprietary Marks"), together with certain copyrights, advertising and promotional materials and practices, training materials, product packaging, operations manuals, including the Manual, and other works of authorship which are owned by Amorino and fixed in a tangible medium of expression (collectively, the "Copyrighted Materials").
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to the 2025 Amorino FDD, the Proprietary Marks that identify the Amorino system include certain trademarks, trade names, service marks, logotypes, trade styles, commercial symbols, emblems, and indicia of origin. Specifically, the mark "Amorino" is included in the Proprietary Marks, along with any other trade names, service marks, and trademarks designated by Amorino in writing for use in connection with the System.
As an Amorino franchisee, you are only allowed to use the Proprietary Marks designated by Amorino in the manner they authorize and permit, including the use of symbols such as "®", "TM", or "SM" as appropriate. These marks can only be used in connection with the operation and promotion of the Franchised Business as prescribed by Amorino. The franchisee cannot contest the ownership or validity of the Proprietary Marks or take any actions that could negatively impact the ownership or registration of these marks.
Amorino retains the right to modify these marks, designating new, modified, or replacement Proprietary Marks for use in the operation and management of the store. The franchisee is responsible for all costs associated with implementing any changes to the Proprietary Marks required by Amorino. Additionally, franchisees must promptly notify Amorino of any suspected unauthorized use or challenges to the validity of the Proprietary Marks or Copyrighted Materials.
These Proprietary Marks are a crucial part of the Amorino brand identity, and franchisees must adhere strictly to the guidelines provided by Amorino for their use. Failure to comply with these guidelines could result in a breach of the franchise agreement and potential legal consequences. Prospective franchisees should carefully review the terms and conditions related to the use of Proprietary Marks in the franchise agreement to fully understand their obligations and the potential implications.