Are Amorino Principals required to sign a Confidentiality and Non-Competition Agreement?

According to Amorino's 2025 Franchise Disclosure Document, each Principal of an Amorino franchise must sign a Confidentiality and Non-Competition Agreement. This requirement extends not only to Principals but also to managers, ensuring that individuals with access to Amorino's confidential information are bound by these protective covenants. The agreement is in the form of Attachment C, indicating a standardized document provided by Amorino for this purpose.

The Confidentiality and Non-Competition Agreement serves to protect Amorino's trade secrets and confidential information, which includes know-how, sales, organizational, and operational details of the Amorino system. Principals agree not to use or disclose this information without prior written consent, ensuring that the competitive advantages and proprietary knowledge of Amorino are safeguarded. This extends to preventing the disclosure of manuals, plans, records, or other documents related to the Amorino store to unauthorized third parties.

The agreement also includes non-competition and non-solicitation clauses. During the term of the franchise agreement, Principals are prohibited from engaging in any business that competes with Amorino, including the production or sale of gelato or other ice cream products. This restriction applies within the United States and any other country where Amorino operates or has registered its trademarks. These measures are in place to prevent franchisees and their Principals from leveraging Amorino's training, confidential information, and brand goodwill to benefit competing businesses, thereby protecting Amorino's market position and franchise system.