Can Amorino operate or franchise other businesses under different trademarks besides Amorino?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
tomers, both within and outside the Protected Area.
- D. Right to Operate Businesses Under Different Proprietary Marks. Nothing in this Agreement prohibits or restricts Amorino from (a) owning, acquiring, establishing, operating, or granting franchise rights for one or more other businesses under a different trademark or service mark (i.e., a mark other than Amorino).
2. TERM; RENEWAL
- A. Term. The term of this Agreement shall begin on the Effective Date and shall expire, unless earlier terminated, on the Scheduled Expiration Date described in the Data Sheet unless otherwise restricted by law, regardless of the date on which the Store opens to the public for business.
- B. Renewal Terms.
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, Amorino retains the right to operate or franchise other businesses under different trademarks or service marks. Specifically, Amorino is not restricted from owning, acquiring, establishing, operating, or granting franchise rights for other businesses that operate under trademarks different from the Amorino brand.
This reservation of rights allows Amorino to diversify its business interests without being restricted by its franchise agreements. For a potential franchisee, this means that Amorino could potentially operate other similar businesses under different brands, which might compete with the franchisee's Amorino store, although not under the Amorino name itself.
Furthermore, Amorino can acquire and continue to operate any business under different trademarks, whether inside or outside the Area Development Territory. They can also establish and promote other franchise systems involving different services or products using different trademarks, without offering the franchisee the right to participate. This clause emphasizes Amorino's broad rights to engage in various business ventures, even those that might seem competitive, as long as they operate under different trademarks.
Prospective franchisees should be aware of these rights retained by Amorino, as they could impact the competitive landscape. While franchisees are granted certain protections within their Protected Area, Amorino's ability to operate other businesses under different brands means that competition could arise from unexpected sources. It would be prudent for potential franchisees to discuss these possibilities with Amorino to fully understand the potential competitive dynamics.