Before opening, what must an Amorino franchisee provide as written evidence of advertising expenses?

According to Amorino's 2025 Franchise Disclosure Document, franchisees must spend a minimum amount on advertising and promoting their store opening. For a Traditional Store or Kiosk, this amount is at least $5,000, while for a Mobile outlet, it is at least $3,000. Prior to opening their Amorino store, franchisees must furnish Amorino with written evidence demonstrating that they have spent the required amount on appropriate advertising expenses.

This requirement ensures that new Amorino franchise locations receive adequate initial promotion to generate awareness and attract customers. By mandating a minimum spend and requiring proof of expenditure, Amorino aims to maintain brand consistency and ensure that franchisees invest in effective marketing strategies. The written evidence serves as verification that the franchisee has met their promotional obligations before commencing operations.

It is important for prospective Amorino franchisees to understand these advertising requirements and factor them into their initial investment costs. They should also clarify with Amorino what constitutes 'appropriate expenses' to ensure their spending aligns with the franchisor's expectations. Keeping detailed records of all advertising expenditures and obtaining receipts or invoices is crucial for providing the necessary written evidence to Amorino before the store opening.

While Amorino specifies a minimum spend, franchisees have the flexibility to develop their own advertising and marketing materials, subject to Amorino's approval. This allows for some level of customization to target the local market, but it also requires careful coordination with Amorino to ensure compliance with brand standards. Franchisees should proactively engage with Amorino to discuss their advertising plans and obtain the necessary approvals to avoid any delays in the store opening process.