Is Amorino obligated to conduct advertising for its franchisees?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
Amorino Unit Franchise Disclosure Document –April 24, 2025 Page 42 of 80 We may but are not obligated to conduct advertising for you. (Franchise Agreement, Sections
- 12.C, 12.D, 12.E).
We currently do not collect or charge an advertising fee.
We currently advertise on social media in the United States.
We do not currently produce advertising materials; however you must purchase from us or our approved supplier all promotional materials designated by us to promote the sale of new and featured products. (Franchise Agreement, Section 12.C) We may elect to utilize various local, regional, and/or national media campaigns in the future which may include radio, television, magazine, newspaper, and internet advertising campaigns.
- (a) You may develop your own advertising and marketing materials, at your own expense, subject to such requirements or recommendations that are set forth in our current operating manual and subject to our prior approval.
We will review samples of the proposed advertising and marketing materials that you submit and will use good faith efforts to accept or reject such materials within fifteen (15) days from the date we receive them. (Franchise Agreement, Section 12.A) Advertising and marketing materials shall not be used until they are approved, and we have the right to disapprove of materials that were previously approved. (Franchise Agreement, Section 12.A)
- (b) We will list your Store location, phone number and opening hours on our website.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 39–46)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, Amorino is not obligated to conduct advertising for its franchisees. The FDD states, "We may but are not obligated to conduct advertising for you." However, Amorino currently advertises on social media in the United States.
Although Amorino does not currently charge an advertising fee, they retain the right to charge a fee in the future, up to 3% of a franchisee's annual Gross Revenue. This fee would be used for advertising, marketing, and public relations initiatives. It is important to note that company-owned stores may not be required to contribute to these initiatives, and franchised stores may not be required to contribute equally. Amorino will not provide an audit or accounting of advertising expenditures or fees collected, and they are not required to spend any amount from these monies on advertising or promotions in a franchisee's specific area.
Franchisees are permitted to develop their own advertising and marketing materials at their own expense, but these materials are subject to Amorino's approval. Amorino will review submitted materials and make a good faith effort to accept or reject them within 15 days. Approval can be withdrawn even after it has been granted. Amorino will list the franchisee's store location, phone number, and opening hours on their website.
Before opening their store, franchisees must spend a minimum amount on advertising and promoting the store opening: $5,000 for a Traditional Store or Kiosk, or $3,000 for a Mobile outlet. Franchisees must provide written evidence of these expenditures before opening. Franchisees are not permitted to establish their own website or use any electronic media to advertise their store or reference the Amorino name without written consent from Amorino.