What is the name of the French company that initially developed the Amorino concept?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
Two Italians, Cristiano Sereni and Paolo Benassi, founded the Amorino concept in 2002 in Paris, France, through our affiliate CPF, SAS, a French company ("CPF"), which is now owned 100% by our affiliate holding company, CPH, SAS, a French company ("CPH"), with a desire to make gelato and sorbet the way it was traditionally supposed to be made, with natural high quality ingredients and no artificial colors or flavors. CPF opened its first company-owned store in 2002 in Paris, France and franchised its first store in 2006 in Paris, France. CPF franchises about two hundred fifty Amorino Stores in eighteen different countries including France, Germany, Greece, Italy, Qatar, Luxemburg, Malta, Mexico, Morocco, Portugal, Spain, Switzerland, the United Arab Emirates, the United Kingdom, and the United States, through CPF or its affiliates.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–12)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, the Amorino concept was founded in 2002 in Paris, France, by Cristiano Sereni and Paolo Benassi through CPF, SAS, a French company. CPF is an affiliate of the franchisor, CPUSA LLC. CPF is now 100% owned by CPH, SAS, also a French company.
This indicates that the Amorino franchise has roots in a specific business entity in France. For a prospective franchisee, this information provides insight into the brand's origins and its connection to a European business model. It also highlights the importance of understanding the relationship between the U.S. franchisor (CPUSA LLC) and its French affiliates (CPF, SAS and CPH, SAS) for the overall operation and supply chain of Amorino stores.
It is important to note that CPF franchises approximately two hundred fifty Amorino Stores in eighteen different countries including the United States. Additionally, Amorino's affiliate CPG, SAS, a French company, owns the trademarks necessary to operate the franchise and has licensed CPUSA to use such trademarks. This complex corporate structure suggests that franchisees should carefully review the agreements to understand the roles and responsibilities of each entity, especially regarding trademarks and supply chain management.