Is a Mobile Structure Amorino outlet motorized?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
The franchisee can choose from three models of retail outlets (each, a "Store"): (1) a traditional store which has solid walls and a ceiling that would typically be located on a street front or in a mall, (2) a kiosk outlet which does not have solid built walls but a prefab structure, that could be indoors or outdoors and that might offer less items than a traditional store, or (3) a "Mobile Structure" outlet, which is a wheeled, non-motorized, but incorporating a refrigerated display and offering a limited number of items, typically located in an interior commercial space such as a shopping mall.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–12)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, a Mobile Structure outlet is explicitly defined as non-motorized. The document specifies that this type of outlet is wheeled and incorporates a refrigerated display. These outlets are typically located in interior commercial spaces like shopping malls.
This distinction is important for prospective franchisees as it limits the mobility and location options for a Mobile Structure compared to a motorized vehicle. Franchisees choosing this model must consider the implications for transportation, setup, and the types of venues where they can operate. The lack of motorization means the structure must be moved manually or towed, which could affect logistics and operational costs.
Furthermore, the FDD states that Mobile Structure outlets have a limited menu, offering only gelato and sorbet, unlike traditional stores that offer a wider range of products. This restriction impacts the potential revenue streams and customer base for this type of Amorino franchise. Franchisees should carefully evaluate whether the lower initial investment and operational simplicity of a Mobile Structure outweigh the limitations on product offerings and location flexibility.