What is the minimum Protected Area radius for an Amorino store in an urban location?

According to Amorino's 2025 Franchise Disclosure Document, the Protected Area for a store is determined on a case-by-case basis, and the radius size depends on the location type, such as urban or suburban. For a non-mall location in an urban setting, the minimum Protected Area is four blocks radius.

This means that if you open an Amorino store in an urban area (that is not a mall), the franchisor will not allow another Amorino store to open within a four-block radius of your location. This provides a degree of exclusivity and protection for your investment. However, the exact size and shape of the Protected Area will be defined in your franchise agreement.

It is important to note that this four-block radius is the minimum protection. Amorino determines the Protected Area size on a case-by-case basis, so the actual protected area could be larger than four blocks. The FDD also states that Amorino retains the right to distribute products through alternative channels of distribution, such as grocery stores or the internet, even within your Protected Area.