What information about a proposed site does Amorino require from a franchisee?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
For any proposed site you identify, and in addition to completing a "Project Proposal" Form and "Key Elements" File, you must supply us with a description of the location in the form we specify and any other information we may reasonably require in order to evaluate the location, including demographic characteristics, traffic patterns, parking, character of the neighborhood, information on other area businesses, and information on the lease terms or purchase price for the proposed site. You must also advise us of any time periods within which the lessor of the proposed location requires a response, comments on and/or acceptance of the lease.
Source: Item 12 — TERRITORY (FDD pages 47–50)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, franchisees must provide specific details about any proposed site for their store. In addition to completing a "Project Proposal" Form and "Key Elements" File, franchisees must supply Amorino with a description of the location in a specified format. This description must include demographic characteristics, traffic patterns, parking availability, the character of the neighborhood, information on other businesses in the area, and details regarding lease terms or purchase price.
Amorino also requires franchisees to inform them of any deadlines imposed by the lessor for responding to, commenting on, or accepting the lease. This information is crucial for Amorino to evaluate the suitability of the proposed location and make informed decisions regarding its approval. The location must be within the site selection area identified in the franchise agreement and meet Amorino's then-current site selection criteria.
This requirement ensures that Amorino maintains consistent brand standards and selects locations that are likely to be successful. By gathering comprehensive information about potential sites, Amorino aims to minimize the risk of choosing unsuitable locations that could negatively impact the franchisee's business and the brand's reputation. Franchisees should be prepared to conduct thorough research and gather detailed information about potential sites to meet Amorino's requirements.