What is included in the definition of 'Advertising' costs for an Amorino franchise?

According to Amorino's 2025 Franchise Disclosure Document, 'Advertising' is defined as the cost of local store marketing efforts. This definition is important for prospective franchisees as it clarifies what expenses are included under the 'Advertising' category in the Item 19 financial performance representation. Understanding this definition allows franchisees to better interpret the financial data provided and compare their own marketing expenses to the averages presented.

Specifically, when reviewing the 2023 cost breakdown, a prospective franchisee can see that the average advertising cost was $3,226, representing 0.3% of net revenues for the 9 out of 16 stores included in the sample. For the same year, the median advertising cost was $3,183, representing 0.5% of net revenues. Knowing that these figures represent local store marketing efforts helps a franchisee understand the scale and scope of advertising investments made by other Amorino locations.

This definition is relatively narrow, focusing solely on local store marketing. It is important to note that this definition does not include national advertising campaigns or other broader marketing initiatives that Amorino might undertake. A prospective franchisee should inquire about any additional advertising fees or requirements beyond these local store marketing efforts to get a complete picture of their potential advertising expenses.