If an Amorino franchisee develops their own advertising materials, are they subject to requirements in the operating manual?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
- (a) You may develop your own advertising and marketing materials, at your own expense, subject to such requirements or recommendations that are set forth in our current operating manual and subject to our prior approval.
We will review samples of the proposed advertising and marketing materials that you submit and will use good faith efforts to accept or reject such materials within fifteen (15) days from the date we receive them. (Franchise Agreement, Section 12.A) Advertising and marketing materials shall not be used until they are approved, and we have the right to disapprove of materials that were previously approved. (Franchise Agreement, Section 12.A)
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 39–46)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, franchisees who develop their own advertising and marketing materials must adhere to the requirements and recommendations outlined in the current operating manual. Additionally, all such materials are subject to Amorino's prior approval.
Amorino will review submitted advertising and marketing materials and make a good faith effort to either accept or reject them within 15 days of receipt. Franchisees are prohibited from using any advertising or marketing materials until they receive approval from Amorino.
Even if materials have been previously approved, Amorino retains the right to disapprove them later. This means that franchisees need to stay updated on the operating manual's requirements and recommendations to ensure ongoing compliance and avoid potential disapproval of their advertising efforts.