If an Amorino franchisee is a Business Entity, what are they prohibited from including in their name?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
You shall represent yourself to the public as an independent contractor operating the Store pursuant to a franchise from us. You shall conspicuously identify yourself and the Franchised Business in all dealings with your customers, contractors, suppliers, public officials, and others, as an independent franchisee of Amorino, and shall place notice of that fact in the form that we provide, in a conspicuous place in the Store as determined by Amorino and you.
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
Based on the 2025 Amorino Franchise Disclosure Document, if a franchisee operates as a Business Entity, the FDD does not specify any explicit prohibitions regarding what the franchisee is barred from including in their business name. However, the document does state that the franchisee must represent themselves to the public as an independent contractor operating the store pursuant to a franchise from Amorino.
The franchisee is required to conspicuously identify themselves and the franchised business in all dealings with customers, contractors, suppliers, public officials, and others, as an independent franchisee of Amorino. They must also place a notice of that fact in a conspicuous place in the store, in the form that Amorino provides.
While there are no explicit prohibitions about the business name, the franchisee must ensure clear communication of their independent franchisee status. A prospective franchisee should seek clarification from Amorino regarding specific requirements or restrictions on business names to ensure full compliance with the franchise agreement and to maintain a consistent brand image.