What is the Amorino franchisee's obligation regarding a store opening promotional fee?

According to Amorino's 2025 Franchise Disclosure Document, franchisees are required to spend a specified amount of money on marketing and advertising for the opening of their store. This obligation is detailed in Section 12.B of the franchise agreement. The exact amount that an Amorino franchisee must spend is specified in the Data Sheet, and it varies depending on the type of store being operated, whether it is a traditional store, kiosk, or mobile outlet.

To fulfill this requirement, the franchisee must provide Amorino with written evidence of their expenditures by the date the store opens. This ensures that the franchisee is actively promoting the new Amorino location and adhering to the brand's marketing standards. The franchisee needs to budget accordingly to meet this financial obligation, as it is a mandatory part of the store opening process.

This store opening promotional fee is separate from other advertising and marketing obligations that Amorino franchisees may have. For instance, Amorino has the option to require franchisees to spend up to 3% of their gross revenue on advertising, marketing, and public relations initiatives that Amorino approves. Alternatively, Amorino can direct the franchisee to pay this amount to Amorino or an approved supplier for similar initiatives. Understanding the distinction between the store opening promotional fee and ongoing advertising requirements is crucial for managing the financial aspects of the franchise.