Can an Amorino franchisee use any Proprietary Mark in selling any unauthorized service?

According to Amorino's 2025 Franchise Disclosure Document, franchisees are explicitly prohibited from using any of Amorino's Proprietary Marks when selling unauthorized services. This restriction is part of the broader rules Amorino sets regarding the use of its trademarks. Franchisees must adhere to these rules, ensuring that the brand's identity is protected and consistently represented.

This means an Amorino franchisee cannot extend the use of the Amorino brand to services or products that have not been approved by the franchisor. This is a standard practice in franchising, designed to maintain brand consistency and quality control. Unauthorized use could dilute the brand or create confusion among customers, potentially harming the reputation of the entire Amorino franchise system.

Furthermore, the FDD states that franchisees cannot use any Proprietary Mark as part of any business entity name or with any prefix, suffix or other modifying words, terms, designs or symbols (other than logos licensed by us to you). They also may not, in any way, alter Amorino's Proprietary Marks in color, proportions, or by adding, deleting, or modifying the Proprietary Marks in any way. These stipulations reinforce the importance of adhering strictly to Amorino's brand guidelines to protect the integrity and uniformity of the brand.