Can an Amorino franchisee suggest alternative suppliers?

According to Amorino's 2025 Franchise Disclosure Document, franchisees are not permitted to suggest alternative suppliers. The document explicitly states that there is no procedure in place for a franchisee to propose or for Amorino to approve different alternative suppliers. This restriction is part of Amorino's broader strategy to control product quality and maintain brand consistency across all franchise locations.

Amorino estimates that franchisees will be required to purchase 100% of their consumables and 30% of other purchases from Amorino's affiliates, Amorino Trading or -18. Amorino retains the right to change and designate different approved suppliers in the future, requiring all stores to purchase from these designated sources. This gives Amorino significant control over the supply chain and ensures that franchisees adhere to the brand's standards.

This requirement means that prospective Amorino franchisees will have limited flexibility in sourcing products and supplies. While this may ensure consistency and quality, it also means franchisees cannot seek out potentially lower-cost alternatives or leverage local suppliers. The FDD indicates that Amorino's officers own interests in the affiliated companies that supply goods or services to the franchise system, including Amorino Trading and -18, which could create a potential conflict of interest.

Prospective franchisees should carefully consider these restrictions and their potential impact on profitability. It would be prudent to discuss the rationale behind these sourcing restrictions with Amorino and to understand how the approved supplier network is managed to ensure competitive pricing and reliable supply.