Are Amorino franchisee sales restricted to retail consumption only?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
- (1) You must offer and sell all products that Amorino authorizes and provide such services that Amorino has approved. We may add, eliminate and change the authorized products and services, in our sole discretion, and you must comply with all directives we provide to you (which may require purchasing and installing additional equipment) in connection with such products and services. You may not sell any products or offer any services that we do not approve in advance. All sales must be for retail consumption only and you may not engage in wholesale sales of any kind through any channels of distribution without our prior consent. You may not sell any products through any means of distribution other than from the Store unless we expressly authorize in writing.
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, franchisees are generally restricted to retail sales. Specifically, Amorino franchisees must sell products for retail consumption only and are prohibited from engaging in wholesale sales through any distribution channels unless they obtain prior consent from Amorino.
This restriction means that franchisees primarily serve individual customers who purchase products for their own use. Amorino franchisees cannot sell their products in bulk to other businesses, such as grocery stores or restaurants, without express authorization from Amorino.
Furthermore, franchisees are only allowed to sell products directly from their store unless Amorino provides written authorization to use other distribution methods. This limitation ensures that Amorino maintains control over its brand and distribution channels, while also ensuring a consistent customer experience. Any deviation from this policy requires explicit approval from Amorino, giving them the power to approve or deny alternative sales methods.