Is an Amorino franchisee required to participate in loyalty programs?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
| Store Opening Promotional Fee | $5,000 for a Traditional Store and Kiosk; $3,000 for a Mobile Structure outlet | Due prior to the opening of your Store | You must provide Amorino with written evidence that you have spent these minimum amounts for appropriate expenses for the marketing and advertising of the opening of your Store |
|---|---|---|---|
| Costs for Proprietary Products to be sold in Store | 10% to 30% above our wholesale cost | As incurred | You are required to purchase pre- mixed gelato and sorbet, as well as certain beverages, food products, and other ingredients which are produced or manufactured in accordance with our proprietary recipes, specifications, and/or formulas from us, our affiliate 18°, or a designated supplier. |
| Other Related Promotional Costs | Our actual printing costs | As incurred | You are required to participate in any loyalty programs, prize promotions, gift card programs, and/or any other such promotional campaign that the Franchisor designates. Such participation shall be at your own expense. |
Source: Item 6 — OTHER FEES (FDD pages 17–22)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, franchisees are required to participate in any loyalty programs, prize promotions, gift card programs, and/or any other such promotional campaign that Amorino designates. This participation is at the franchisee's own expense.
This means that as an Amorino franchisee, you must take part in any loyalty or promotional programs that Amorino introduces. These programs could include loyalty rewards, prize giveaways, or gift card initiatives. The costs associated with these programs, such as printing, marketing materials, or the value of rewards, will be the responsibility of the franchisee.
Franchisors often implement loyalty programs to enhance customer retention and drive sales across the entire franchise system. While participation is mandatory, it ensures a consistent brand experience and allows Amorino to leverage system-wide marketing efforts. However, franchisees should carefully consider the potential costs of these programs and factor them into their operating budget. It is important to understand the details of any required programs and how they might impact profitability.