Is an Amorino franchisee required to display promotional literature and information as required by Amorino?

According to Amorino's 2025 Franchise Disclosure Document, franchisees are required to display promotional materials and information as directed by Amorino. Specifically, the FDD states that Amorino franchisees must display all promotional literature and information at their stores as reasonably required by Amorino from time to time. This ensures brand consistency and helps to promote Amorino's marketing efforts across all franchise locations.

This requirement means that franchisees need to be prepared to allocate space within their store for displaying these materials. It also implies that franchisees must stay informed about the current promotional requirements and promptly update displays as instructed by Amorino. Failure to comply with these directives could potentially lead to a breach of the franchise agreement.

In addition to displaying promotional materials, Amorino franchisees are also obligated to participate in promotional programs such as coupons, prizes, and contests. They must purchase promotional items and coupons as directed by Amorino. This participation extends to any gift certificate or loyalty card programs, where franchisees must acquire the necessary software and hardware to process sales and purchases, bearing the service charges themselves. However, all proceeds from the sale of gift certificates and stored value cards belong exclusively to Amorino, and franchisees must remit these proceeds according to Amorino's prescribed procedures.

Furthermore, Amorino retains control over advertising and marketing materials. Franchisees must submit samples of proposed materials to Amorino for approval before use and may not use them until expressly approved. Amorino can also disapprove materials or the media for which they are approved at any time, requiring franchisees to discontinue their use upon written notice. This level of control ensures that all marketing efforts align with Amorino's brand standards and marketing strategies.