How must an Amorino franchisee represent themselves to the public?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
- (3) You shall represent yourself to the public as an independent contractor operating the Store pursuant to a franchise from us. You shall conspicuously identify yourself and the Franchised Business in all dealings with your customers, contractors, suppliers, public officials, and others, as an independent franchisee of Amorino, and shall place notice of that fact in the form that we provide, in a conspicuous place in the Store as determined by Amorino and you.
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to the 2025 Amorino FDD, franchisees must represent themselves as independent contractors operating a store under a franchise agreement with Amorino. This means franchisees are not employees, partners, or agents of Amorino but are independent business owners.
To ensure clarity, franchisees must conspicuously identify themselves and their franchised business as an independent franchisee of Amorino in all dealings with customers, contractors, suppliers, public officials, and others. This includes placing a notice, in a form provided by Amorino, in a conspicuous location within the store, as determined by both the franchisor and franchisee.
This requirement protects both Amorino and the franchisee by clearly defining their relationship and preventing any misrepresentation to the public. It also ensures that customers and other parties understand that the franchisee is responsible for the store's operations and any related liabilities, reinforcing the franchisee's role as an independent business owner operating under the Amorino brand.