Is an Amorino franchisee obligated to participate in public relations, advertising, or purchase programs developed by Amorino?

According to Amorino's 2025 Franchise Disclosure Document, franchisees are obligated to participate in public relations, advertising, or purchase programs developed by Amorino. Specifically, Amorino may develop these programs or cooperatives from time to time, and franchisees are required to participate. This participation includes purchasing any necessary equipment or promotional material as directed by Amorino.

In addition to participating in programs developed by Amorino, franchisees must adhere to Amorino's standards for promotional and marketing materials. Franchisees are required to submit samples of proposed materials to Amorino for approval before use, and Amorino has 15 days to approve or disapprove. Franchisees cannot use any materials until Amorino expressly approves them, and Amorino can disapprove materials or media at any time, requiring franchisees to discontinue their use upon written notice.

Furthermore, Amorino has the option to require franchisees to spend up to 3% of gross revenue on advertising, marketing, and public relations initiatives approved by Amorino. This amount can either be spent directly by the franchisee with proof of expenditure provided to Amorino, or paid to Amorino or an approved supplier to be spent on these initiatives. Franchisees are also required to purchase designated promotional materials from Amorino or its approved suppliers to promote new and featured products. These stipulations ensure that Amorino maintains control over its brand image and marketing strategies, while also requiring franchisees to invest in promotional activities.