Where must an Amorino franchisee identify themselves as an independent franchise owner?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
- (3) You shall represent yourself to the public as an independent contractor operating the Store pursuant to a franchise from us. You shall conspicuously identify yourself and the Franchised Business in all dealings with your customers, contractors, suppliers, public officials, and others, as an independent franchisee of Amorino, and shall place notice of that fact in the form that we provide, in a conspicuous place in the Store as determined by Amorino and you.
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, franchisees must represent themselves to the public as independent contractors operating their stores under a franchise from Amorino. This means an Amorino franchisee is not an employee or agent of Amorino itself.
The FDD specifies that franchisees must conspicuously identify themselves and their franchised business as an independent franchisee of Amorino in all dealings with customers, contractors, suppliers, public officials, and others. This identification must be placed in a conspicuous location within the store, in a form provided by Amorino and agreed upon by both parties.
This requirement ensures that all parties interacting with the Amorino franchise understand that the store is independently owned and operated. It also clarifies that Amorino is not liable for any actions or omissions by the franchisee in the conduct of the store. This is a common practice in franchising, as it helps to protect the franchisor from legal and financial liabilities arising from the franchisee's operations.