How must an Amorino franchisee identify their store in advertising and promotional materials?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
In all advertising, promotions, signs and other display materials, you shall identify the Store under the Proprietary Mark "Amorino" and at all times, you shall identify yourself as an independent franchise owner of the Franchised Business at such conspicuous locations at the Store as Amorino and in other notices as Amorino may require.
The form and content of any such identifications and notices shall comply with the standards set forth in the Manual.
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, franchisees must identify their store under the "Amorino" Proprietary Mark in all advertising, promotions, signs, and other display materials. Additionally, franchisees must identify themselves as independent franchise owners of the Franchised Business.
The specific locations for these identifications and notices must be conspicuous within the store, as determined by Amorino and outlined in other notices that Amorino may require. The form and content of these identifications and notices must comply with the standards set forth in the Amorino manual.
This requirement ensures that customers are aware that the store is an independently owned franchise operating under the Amorino brand. This is a common practice in franchising, as it helps to maintain brand consistency while also clarifying the relationship between the franchisor and franchisee. Compliance with these identification standards is crucial for franchisees to avoid any potential breach of the franchise agreement and to maintain the integrity of the Amorino brand.