What must an Amorino franchisee conspicuously identify in all dealings with customers, contractors, suppliers, and public officials?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
- (3) You shall represent yourself to the public as an independent contractor operating the Store pursuant to a franchise from us. You shall conspicuously identify yourself and the Franchised Business in all dealings with your customers, contractors, suppliers, public officials, and others, as an independent franchisee of Amorino, and shall place notice of that fact in the form that we provide, in a conspicuous place in the Store as determined by Amorino and you.
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to the 2025 Amorino FDD, franchisees must conspicuously identify themselves and their franchised business as an independent franchisee of Amorino in all dealings with customers, contractors, suppliers, and public officials. This means that in every interaction with these parties, the franchisee must make it clear that they are operating as an independent entity under a franchise agreement with Amorino, rather than as an employee or direct representative of the company.
To ensure this is clear, Amorino requires franchisees to place a notice of this fact in a conspicuous place within the store, using a form provided by Amorino. The specific placement of this notice will be determined jointly by Amorino and the franchisee. This requirement aims to prevent any confusion about the relationship between the franchisee, Amorino, and third parties, clarifying that the franchisee is responsible for their own business operations and obligations.
This is a fairly standard practice in franchising. It protects both the franchisor and franchisee by clearly defining their independent roles and responsibilities. It also helps to avoid potential legal issues that could arise if customers or other parties mistakenly believe they are dealing directly with the parent company rather than an independent business owner.