How is the 'Franchised Location' for an Amorino franchise identified?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
- (2) The franchise granted to you under this Agreement includes only the right (a) to use the System, the Proprietary Marks and the Copyrighted Materials in connection with the retail sale of authorized products at the Store location to be identified as the "Franchised Location" in a written addendum to this Agreement substantially in the form of addendum attached as Attachment A (the "Form of Addendum"); and (b) to use the Proprietary Marks and the Copyrighted Materials to operate, advertise and promote the Store in accordance with the terms set by us. The location identified in such addendum as the "Franchised Location" shall be the "Franchised Location" for all purposes under this Agreement.
- (1) You must identify and acquire (by ownership or by lease) a location approved by us to serve as the Franchised Location for the Store within ninety (90) days of the Effective Date ("Site Selection Date"). The Franchised Location must be within the Site Selection Area identified in the Data Sheet, meet Amorino's then-current site selection criteria, and be approved by Amorino. You acknowledge that although Amorino must approve the location, selection of the location to be the Franchised Location is your responsibility and Amorino's approval of the location that you select is not a guaranty, representation or assurance by Amorino that the Store will achieve a certain sales volume or level of profitability at such location.
- (2) For any proposed site you identify, you must supply us with a description of the location in the form we specify and any other information we may reasonably require in order to evaluate the location, including demographic characteristics, traffic patterns, parking, character of the neighborhood, information on other area businesses, and information on the Lease terms or purchase price for the proposed site.
- (3) Amorino will approve or refuse to approve a proposed site within 30 days after the receipt of all information that Amorino may reasonably require in connection with its evaluation of your proposed location.
we shall execute an addendum to memorialize the location of the Franchised Location, as described in Section 1.A(2).
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, the specific location for an Amorino franchise, referred to as the 'Franchised Location,' is formally identified through a written addendum to the Individual Unit Franchise Agreement. This addendum, substantially similar to the Form of Addendum, serves to memorialize the agreed-upon location. The location specified in this addendum will be recognized as the official 'Franchised Location' for all purposes outlined in the Franchise Agreement.
Before this addendum is created, the franchisee is responsible for identifying and securing a location, either through ownership or lease, within 90 days of the agreement's effective date. This location must be within the designated Site Selection Area, adhere to Amorino's current site selection criteria, and receive approval from Amorino. While Amorino must approve the location, the document emphasizes that the final selection is the franchisee's responsibility, and Amorino's approval does not guarantee any specific sales volume or profitability.
To gain Amorino's approval, the franchisee must provide a detailed description of the proposed site, including demographic information, traffic patterns, parking availability, neighborhood characteristics, details about nearby businesses, and lease terms or purchase price. Amorino has 30 days to approve or reject a proposed site after receiving all necessary information. Failure to provide notification within this timeframe does not constitute approval but rather an extension of the review period until a decision is communicated. Once a location is selected and approved, both Amorino and the franchisee will execute the addendum to the franchise agreement, formally establishing the location as the 'Franchised Location'.