In the Amorino franchise agreement, what is the entity referred to as the "Franchisor"?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisor has signed or intends to sign a franchise agreement with Franchisee (the "Franchise Agreement"), under which Franchisor grants to Franchisee certain rights with regard to the development and operation of an Amorino Store (all capitalized terms used but not defined herein shall have the meanings set forth in the Franchise Agreement). Before allowing Covenantor to have access to the Confidential Information (defined below), and as a material requirement necessary to protect Franchisor's proprietary rights in and Franchisee's right to use the Confidential Information, Franchisor and Franchisee require that Covenantor enter into this Agreement.
To induce Franchisor to enter into the Franchise Agreement and/or to avoid a material breach thereof, as the case may be, Franchisor, Franchisee and Covenantor desire that Covenantor enter into this Agreement. Furthermore, due to the nature of Franchisor's and Franchisee's business, any use or disclosure of the Confidential Information other than in accordance with this Agreement will cause Franchisor and Franchisee substantial harm.
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to the 2025 Amorino Franchise Disclosure Document, the entity referred to as the "Franchisor" is referenced in several contexts within the franchise agreement. Specifically, the document mentions that Amorino Trading, LLC, an affiliated company under common control, provides substantially all services as the franchisor. This indicates that while CPUSA LLC is the company entering the agreement, Amorino Trading, LLC plays a significant role in providing franchisor services.
Furthermore, the document clarifies that under the franchise agreement, franchisees are granted certain rights and services, including the right to operate a store using Amorino's trademarks, branding, and systems. The franchisor, in this case, provides training and initial startup support. This highlights the ongoing support and resources that Amorino franchisees can expect to receive throughout the franchise term, which is generally ten years for retail stores and five years for mobile outlets.
Additionally, the FDD states that the franchisee acknowledges that maintaining the franchisor's high standards of quality, appearance, and service is reasonably necessary. This underscores the importance of adhering to Amorino's established systems and standards to maintain brand consistency and customer satisfaction. The agreement also stipulates that the franchisee must obtain and maintain all necessary approvals for operating the franchised business, emphasizing the franchisee's responsibility for compliance with local, state, and federal laws.