Does the Amorino franchise agreement allow Amorino to purchase an existing competitive business?

According to the 2025 Amorino Franchise Disclosure Document, Amorino retains the right to operate businesses under different proprietary marks. Specifically, Amorino is not prohibited or restricted from owning, acquiring, establishing, operating, or granting franchise rights for other businesses under a different trademark or service mark, meaning a mark other than Amorino. This clause allows Amorino to diversify its business interests without being restricted by the franchise agreement.

This provision means that Amorino can invest in or acquire businesses that may compete with Amorino stores, as long as they operate under a different brand. For a potential franchisee, this indicates that Amorino could own competing businesses, but those businesses would have to be operated under a different name.

This clause protects Amorino's ability to expand into different markets or product lines without being limited by its existing franchise agreements. However, it also means that a franchisee could potentially face competition from a business owned by Amorino, although operating under a different brand.